This startup ensures kids' shoes are a good fit

Sep 4th 2018

Philadelphia-based startup Jenzy has launched a new foot-sizing and e-commerce app that makes it easy to buy perfectly-fitting shoes for young children online, the company announced. 

"Young children's feet grow rapidly – up to a half size every two to four months," said Carolyn Horner, co-founder of Jenzy.

And according to a 2017 Consumer Affairs survey, lots of kids are wearing the wrong size shoes as a result. The research found that more than two-thirds of children wear shoes that are the wrong size, which could put them at risk for foot health issues.