How The Challenge Of Finding The Right Shoe Size Launched This Woman's Company

Aug 20th 2018

Eve Ackerley and Carolyn Horner are first-time entrepreneurs with a common sense approach to solving this problem. Their company Jenzy matches a child’s foot measurements with the proper shoe size using an app and a framework called the “Known Reference Model.” It’s a simple approach: parents take one photo of their child’s foot next to a standard size reference item such as a Costco card or library card. Jenzy then sizes the child’s foot in relation to the reference item, and provides a measurement within +/- 4mm, less than half of a child’s shoe size.