An app-only retailer aims to reduce children's shoe returns

Jul 11th 2018

App-only Jenzy is working to ensure that children wear the correct shoe size.

The retailer launched its Apple Inc. iOS e-commerce app two weeks ago at the end of June in the App Store. The Jenzy appsells about 65 SKUs of children’s shoes from 12 different brands. The app has a feature that measures a child’s foot and suggests the correct size shoe for each of its SKUs.