A New Take On Shoes, From A Very New Merchant

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shoe shopping with children in tow – particularly young children – is not anyone’s favorite commerce experience. Buying shoes online has a great deal of appeal for parents, because having children in a shoe store presents a laundry list of parent woes – but it’s not easy to buy online for a person whose foot size is always in flux. While shoes purchased in stores for children have an 8 percent return rate, shoes purchased online for children have a 20 percent to 30 percent return rate.

Enter Jenzy, the eCommerce brainchild of two Philadelphia-based entrepreneurs who, like most of the people we talk to, started out trying to solve a problem they first encountered themselves in real life: taking one’s young nieces shoe shopping.

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